Deguisement

FOUNDED IN 2020 IN NORTH WEST LONDON BY TWO CHILDHOOD FRIENDS, DEGUISEMENT IS A BRAND BUILT ON CREATIVITY, COMMUNITY, AND AUTHENTICITY. THE NAME, WHICH IN FRENCH MEANS "DISGUISE" OR "DRESS UP," REFERS TO THE IDEA THAT FASHION IS A CHANCE TO EXPRESS, TO CHANGE, AND TO RECREATE.
DRAWING INSPIRATION FROM SURROUNDINGS, DGMT INCORPORATES LOCAL CULTURE AND PERSONAL AFFINITY INTO EVERY DESIGN, MAKING THE LABEL INSEPARABLE FROM ITS COMMUNITY.