Deguisement

FOUNDED IN 2020 IN NORTH WEST LONDON BY TWO CHILDHOOD FRIENDS, DEGUISEMENT IS A BRAND BUILT ON CREATIVITY, COMMUNITY, AND AUTHENTICITY. THE NAME, WHICH IN FRENCH MEANS "DISGUISE" OR "DRESS UP," REFERS TO THE IDEA THAT FASHION IS A CHANCE TO EXPRESS, TO CHANGE, AND TO RECREATE.
DRAWING INSPIRATION FROM THEIR SURROUNDINGS, THE FOUNDERS INCORPORATE LOCAL CULTURE AND PERSONAL AFFINITY INTO EVERY DESIGN, MAKING THE LABEL INSEPARABLE FROM ITS COMMUNITY.