BforB Manchester Events

Recommendations and referrals are the lifeblood of most organisations; they’re what make business tick.
They work because they are built upon mutual understanding and trust, and they’re effective because they are mutually beneficial. When you become a trusted member of a referral network, your fellow members become advocates for your business who’ll happily recommend you to members of their own business networks should the need for your products and services arise, secure in the knowledge that you will do the same for them.

How do you build these trusting relationships?

Well, some individuals join local networking groups and attend events in the hope of meeting new contacts and generating more business: others approach existing clients or contacts in intermediary fields to ask for recommendations and referrals. Both strategies rely on effective referral marketing, and both can be successful when used appropriately. The critical focus lies in knowing how to choose the right network and the right people to become your business advocates.

Building a referral network is fun get involve, one person per sector only..