Google PPC for eCommerce

Even if you've never heard of Google Shopping before – you've almost certainly seen it in action. Just try searching Google for specific products or brand names and an array of pictures, prices and merchants will appear – right at the top of the search results.

When people are interested in buying products online, they usually turn to Google to research the products and prices available and, using Google Shopping your products can also be on selection and within easy access of potential customers. To make it easier for you to connect with these consumers and promote your products on Google, Shopping campaigns are being introduced. Google Shopping campaigns streamline how you manage your listed products and pay per click ads, report on your performance, and find opportunities to increase traffic to your website.

*All attendees will also be entitled to a free £75 Google Shopping voucher to get you started.

Who is this workshop suited to?

Retailers, Digital Marketers, Managers

• Identify return on investment (ROI) Of Google Shopping ads
• Identify how Google Shopping ads work
• Identify guidelines for product feed & managing your data effectively
• Creating feed, merchant accounts, Ad­words account
• Setting Google Shopping campaigns
• Optimising Shopping ads for better results
• Creating targeted campaigns to increase profitability
• Analysing Shopping ads from Google Analytics

The Trainer - Prabhat Shah

Prabhat is an eCommerce & Digital Marketing consultant helping SMEs increase their web presence and sell efficiently through marketplaces. Prabhat’s expertise lies in identifying business needs and guide them through unique digital pathway to success.

Prabhat has an experience of working with UK Start-up businesses to experienced sellers. He has delivered training in London, Manchester, Bristol, Brighton and South Wales. Prabhat holds a Diploma in Digital Marketing from CAM foundation UK and an MBA. More here

By booking a ticket to this event, you agree to our event cancellation policy: https://www.manchesterdigital.com/event-cancellation-policy.

A full refund will be given for cancellations received any time up to 7 working days prior to the event (unless stated otherwise). If you cancel any places after this date you will be charged the full amount and a refund will not be given. However, you may choose to instead sent a replacement delegate. There is no charge for this service.