Seminar: How to Create Content When Your Target Market is Dead

A seminar with thebestof Sudbury, Suffolk Creative Spaces and Breakout for Business

Neil Luxton is a world class stonemason based in Sudbury. He is extremely good at what he does, but his customers don't always tend to come back for more. And yet we can tell stories of his business that whole community find engaging and interesting

In this 45-minute session, Penny Wilby of thebestof Sudbury uses Neil's business as the ultimate case study in community-led content .

Also alongside her is Farley, owner of Breakout for Business and Liam from Record and Repurpose.

The focus is simple: one story, told well, can go further than you think. We'll take a single piece of content and show you exactly how to stretch it across social media, blog posts, press releases, local news, radio, podcasts, long-form video and more - without starting from scratch every time.

And we can't ignore video. Short-form reels have transformed the way people consume content on Facebook, Instagram and TikTok - and they're no longer just for dancers and teenagers. For local businesses, they're one of the most powerful ways to reach your community right now. We'll show you how even the most unlikely businesses can use them to brilliant effect. Farley will be sharing how she makes this work for her business and what you can do to embrace the video. Liam will be sharing how Podcasts and long form video can help build trust and business and showcase you as the expert in your field.

Because small businesses are at the heart of their communities. And communities want to hear from you - they just need you to show up.

You'll walk away knowing how to:

Find the stories already sitting in your business

Turn one piece of content into many, without it feeling repetitive

Use reels and short-form video without the cringe factor

Get your voice out there - on the platforms that matter to your customers

You don't need a big budget or a marketing team. You just need a story and a place to start.