Frank PR

This January, KLM Royal Dutch Airlines are bringing a boost of happiness to commuters to help combat the January Blues. KLM will be surprising commuters in London, Manchester and Glasgow, with the KLMood Booster pop-up, which aims to bring some Dutch joy to passers-by, launching in London on Monday 20th January 2020.

The KLMood Booster is a happiness dispensing vending machine which, from this Blue Monday, will ask commuters to input their mood through choosing an emoji most relevant to their mood on the day. Dependent on the emoji, the KLMood Booster will then dispense personalised, Dutch gifts, which embody the essence of Gezelligheid. The Dutch term, often used to describe a social, relaxed or cosy situation…is the perfect antidote to winter blues. In addition, there will be a variety of complimentary return flights to be won.

As the Netherlands is widely thought of as one of the happiest countries in Europe, ranking 5th on the World Happiness Report 2019*, compared to the UK which took the 15th spot, KLM has decided to utilise their Dutch heritage to put a smile on Brits’ faces on Blue Monday.

Monday 20th January is set to be 2020’s bluest day of the year. As the Christmas memories fade, funds are running short and the cold, dark nights continue, the date has been recognised by experts as the day of the month Brits most need cheering up.