AMRA x PULSE x ESSNECE POP-UP 001

For one night only, AMRA transforms a real South Asian convenience store in the heart of London into an underground garage night — blending sound, culture, and community through a modern diasporic lens.

Expect bass-heavy sets, intimate crowd energy, and a setting loaded with nostalgia — rewired for now. It’s an invite-only gathering of artists, DJs, and creative insiders from across the British South Asian, Middle Eastern, and wider diaspora scenes.

Featuring prime-time performances, warm drinks straight from the fridge, and a space where stories and sounds collide — this is a launch, a case study, and a cultural moment all in one.

Drink sponsored by Jubel Beer.
Curated. Shot. Documented. Shared.

This is AMRA.
Sound and space for the diaspora.