Upsurge x YouTube Masterclass: Foundations with Corbyn Asbury

About the masterclass

Learn how to level up your YouTube account and turn views into real opportunities. Drawing on experience from campaigns with global artists and major music events, Corbyn Asbury will share strategies on platform essentials, audience growth, release planning, and avoiding common pitfalls.

The session will cover:

• Platform essentials – how YouTube’s music ecosystem works (Content ID, monetisation, rights management).
• Channel optimisation – branding, metadata, thumbnails, playlists, and SEO best practices.
• Audience growth – analytics, watch time, and engagement strategies.
• Release strategy – scheduling, premieres, Shorts integration, and cross-promotion.
• Monetisation tools – ads, memberships, Super Chat, and merch.
• Best practices & pitfalls – avoiding copyright strikes, policy issues, and common mistakes.

Who’s it for?

This session is for young creatives who want to publish content on YouTube – whether it’s music, vlogs, gaming, or anything else. Open to everyone and easily accessible online via Teams.

About Corbyn

Corbyn Asbury joined YouTube at the start of 2018 to help with the launch of YouTube Music, and since has worked on large scale campaigns with superstar artists including Little Mix, The 1975, Dua Lipa, and The Beatles, as well as leading on YouTube's emerging artist programs inducing Artist on the Rise and YouTube Foundry.

Corbyn has driven YouTube's industry partnerships with The BRIT Awards, The Mercury Prize, Tomorrowland, The Association of Independent Music, The Great Escape and more. Prior to YouTube, Corbyn spent time at Universal Music and Apple.