Upsurge Masterclass: From Passion to Profit

Building Your Creative Career & Network

An empowering workshop led by Vashti-iona Beckford designed to help creatives transform their artistic passion into a thriving, sustainable career.

Participants will discover how to identify and monetise their unique creative value, build meaningful industry relationships, and navigate the multifaceted nature of modern creative work. The session will equip you with practical strategies for leveraging digital platforms, managing your time across multiple projects, and cultivating the confidence needed to succeed in the competitive creative landscape. Whether you're just starting out or looking to elevate your existing practice, this masterclass provides a clear pathway from creative passion to professional success.

Areas that will be covered in the session:

• Find your unique creative value and turn it into sustainable income
• Build authentic industry connections and leverage social media strategically
• Manage multiple creative roles with smart time management and decision-making
• Use content creation as a professional tool for audience building
• Overcome imposter syndrome and present yourself with confidence

About Vashti-iona 

Vashti-iona Beckford is a dynamic force bridging entertainment and youth development, with two decades of community leadership expertise.

Her role as Executive Assistant to Rapman on Netflix’s global #1 series ‘Supacell’, showcases her unique blend of educational expertise and entertainment industry savvy.

As the Head of Talent and Operations at The Wall of Entertainment, she helped shape viral hit shows like ‘Does The Shoe Fit?’ while supporting rising stars including Chunkz, Nella Rose, and Harry Pinero.

Her journey from Head of Year in Secondary education to becoming a pivotal operations figure exemplifies her commitment to transformative storytelling and talent development.

As a sought-after speaker, sickle cell and trait advocate, as well as mentor, she designs bespoke workshops that bridge gaps between health inequalities, creativity, and opportunity.

Her innovative training programs continue opening doors for aspiring creatives, embedding her mission to empower the next generation of entertainment industry professionals while maintaining her deep-rooted commitment to youth development and community leadership.