Carlsberg, the Official Beer of UEFA EURO 2016™ and the England team, is giving members of the public a chance to substitute their work shirt for an England shirt at Sheldon Square, London on June 2nd.
The beer brand has created a huge interactive vending machine and is asking people to remove their existing shirt, insert it into the machine, and receive a 1966 World Cup replica shirt in exchange!
The vending machine has been created by Carlsberg to celebrate the 50 year anniversary of England’s World Cup win in 1966, helping to get England fans behind the national team ahead of their first UEFA EURO 2016™ group game against Russia on June 11th.
When: Thursday, 2nd June, 12pm
Where: Sheldon Square, London, W2
To RSVP: Simply turn up on the day and be prepared to strip for your shirt!
Shirt for Shirt is the latest activity to form part of Carlsberg’s ‘If Carlsberg Did Substitutions’ campaign, with the brand aiming to substitute ordinary experiences for the extraordinary for England fans across the country.
Over 300 shirts will be given away on the day, and the brand is urging fans to get there early to avoid disappointment.
To check out the amazing ways Carlsberg is making UEFA EURO 2016™ better for the fans, and substituting the mundane for the extraordinary in France this summer, visit www.carlsberg.co.uk, follow @CarlsbergUK on Twitter and like the Facebook page.